Privacy policy

Last updated: August 2026

At Comfystride, we care about your privacy and are committed to protecting your personal information.

This Privacy Policy explains how Comfystride LTD, trading as Comfystride (“we”, “us”, or “our”), collects, uses, stores, and shares your personal information when you visit our website, place an order, contact us, or otherwise interact with our services.

This policy applies to customers and visitors in the United Kingdom.

1. Information We Collect

When you visit our website, place an order, or contact us, we may collect certain personal information, including:

• Your name

• Email address

• Phone number

• Billing and delivery address

• Order details and purchase history

• Payment and transaction information

• Device information

• IP address
  

• Cookie and online activity data
  

• Any information you provide when contacting customer support

We may collect this information when you:

• Browse our website

• Place an order

• Create or use an account

• Subscribe to email or SMS marketing

• Contact customer support

• Participate in promotions, competitions, or surveys

• Interact with our website, emails, or other communications

2. How We Use Your Information

We may use your personal information to:

• Process and fulfil your orders

• Process payments and prevent fraudulent transactions

• Arrange delivery of your purchases

• Provide customer support

• Send order confirmations and delivery updates

• Manage returns, refunds, and exchanges

• Improve our website, products, and customer experience

• Maintain the security of our website and services

• Detect and prevent fraud, abuse, and other unlawful activity

• Comply with applicable legal and regulatory obligations

• Personalise your website experience

• Send marketing communications where you have provided the appropriate consent or where otherwise permitted by law

Depending on the circumstances, we may process your information because it is necessary to perform a contract with you, to comply with a legal obligation, for our legitimate interests, or because you have provided consent.

3. Cookies & Tracking Technologies

We use cookies and similar technologies to help our website function properly, remember preferences, understand website usage, and improve your browsing experience.

Cookies may be used to:

• Remember items in your shopping basket

• Remember preferences

• Keep you signed in where applicable

• Analyse website traffic and performance

• Understand how visitors use our website

• Support advertising and marketing activities

• Measure the effectiveness of advertising campaigns

Some cookies are necessary for the operation of our website, while others may require your consent under applicable UK privacy and electronic communications laws.

Where required, we will ask for your consent before placing non-essential cookies on your device.

You can also control or delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

4. Email & SMS Marketing

If you subscribe to our email or SMS marketing, we may send you:

• Promotions

• Product updates

• Basket reminders

• Educational content

• Exclusive offers

• Other marketing communications

Where required by law, we will obtain your consent before sending electronic marketing communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email.

For SMS marketing, you may opt out by following the instructions provided in the message, including replying STOP where supported.

You can also contact us at:

support@comfystridesocks.com

Consent to receive marketing communications is not a condition of purchasing from Comfystride.

5. Sharing Your Information

We may share personal information with trusted third parties where reasonably necessary to operate our business, provide services, process orders, or comply with legal obligations.

These third parties may include:

• Shopify and our e-commerce service providers

• Payment processors

• Delivery providers

• Email and SMS marketing platforms

• Customer support providers

• Website hosting and technical service providers

• Analytics providers

• Advertising and marketing partners

• Fraud prevention and security providers

• Professional advisers, regulators, or authorities where required by law

We only share information where there is a lawful basis for doing so and take reasonable steps to ensure that service providers handle your information appropriately.

We do not sell your personal information.

Where you provide consent to receive SMS marketing, information relating to your SMS opt-in and consent will not be sold or shared for unrelated purposes. It may be shared with service providers and aggregators where necessary to operate and deliver SMS services.

6. Payments

Payments made through our website are processed by third-party payment providers.

Depending on the payment method you choose, these providers may include Shopify Payments, PayPal, or other payment services available at checkout.

We do not normally store your full payment card details on our own servers.

Payment providers may process your personal and payment information in accordance with their own privacy policies and terms.

7. Advertising & Analytics

We may use analytics and advertising technologies to understand how visitors use our website, measure advertising performance, improve our services, and provide more relevant advertising.

Depending on the services enabled on our website, these technologies may include:

• Google Analytics

• Google Ads

• Meta Pixel

• Klaviyo

• Shopify analytics

• Other analytics or advertising tools

These services may use cookies, pixels, or similar technologies to collect information about website activity.

Where required by law, we will request your consent before using non-essential advertising or analytics cookies.

You may be able to control personalised advertising through your browser settings, device settings, or the relevant advertising platform's privacy controls.

8. Your Privacy Rights

Under applicable UK data protection law, you may have certain rights regarding your personal information, including the right to:

• Request access to the personal information we hold about you

• Request correction of inaccurate or incomplete information

• Request deletion of your personal information in certain circumstances

• Request restriction of processing in certain circumstances

• Object to certain types of processing

• Request transfer of certain personal information to another organisation

• Withdraw consent where we rely on consent as our lawful basis

• Opt out of direct marketing communications

These rights are subject to certain legal conditions and exemptions.

To exercise your privacy rights or ask questions about how we use your information, please contact us at:

support@comfystridesocks.com

We may need to verify your identity before processing certain requests.

9. International Data Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where your personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is made in accordance with applicable UK data protection law.

Depending on the circumstances, this may include using an adequacy regulation, appropriate contractual safeguards, or another legally recognised transfer mechanism.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time we retain information may depend on:

• The purpose for which it was collected

• Our relationship with you

• Legal and regulatory requirements

• Accounting and tax obligations

• The need to resolve disputes

• The need to enforce our agreements

• Fraud prevention and security requirements

When personal information is no longer required, we will take reasonable steps to securely delete or anonymise it.

11. Security

We use reasonable technical and organisational security measures to help protect your personal information against unauthorised access, loss, misuse, alteration, or disclosure.

Where appropriate, security technologies such as encryption and SSL/TLS may be used to protect information transmitted through our website.

However, no method of transmission or storage over the internet can be guaranteed to be completely secure.

12. Children's Privacy

Our website is not intended to knowingly collect personal information from children who are not legally able to provide consent or enter into a contract without appropriate parental or guardian involvement.

If you believe that a child has provided personal information to us without appropriate permission, please contact us so that we can investigate and take appropriate action.

13. Complaints

If you have concerns about how we handle your personal information, we encourage you to contact us first so that we can try to resolve the issue.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection supervisory authority, if you believe that your personal information has been handled unlawfully.

You can find information about making a complaint on the ICO's official website.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, legal requirements, or privacy practices.

Any updates will be posted on this page with a revised “Last updated” date.

We encourage you to review this Privacy Policy periodically to stay informed about how we handle your personal information.

15. Contact Us

If you have any questions about this Privacy Policy, your personal information, or how we process your data, please contact us:

Store Name: Comfystride
Company Name: Comfystride LTD
Business Address: 91 Oakfield Road, Birmingham, B15 2NL, United Kingdom
Email: support@comfystridesocks.com
Business Days: Monday to Friday, 9:00 AM to 9:00 PM